MILLY MCDONAGH
Skills.
Email.
Growth.
Experienced in using digital tools to create and deliver marketing materials across social, web and email channels. Confident in executing digital strategies that engage audiences to deliver measurable results.
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Campaign planning and execution across web, social and email channels
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Content creation including graphics, short-form video and web assets
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Website development and maintenance (Wix & WordPress)
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SEO fundamentals including keyword research and optimisation
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Performance tracking and reporting using Google Analytics
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Paid and organic digital marketing using Google Ads and Meta Ads Manager
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A/B testing to refine messaging, layouts and improve engagement
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UX-informed content design to enhance user experience and navigation
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Email marketing and campaign execution using Mailchimp, HubSpot and Brevo
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Development of digital assets aligned with brand and campaign objectives
Social.
Experienced in developing and executing social media strategies, fostering meaningful engagement with digital audiences and maintaining consistency with brand style guidelines.
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Social media strategy development across Instagram, Facebook, TikTok and LinkedIn
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Content planning and scheduling using Hootsuite
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Engagement tracking and performance analysis using Sprout Social
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Creation of content including reels, carousels and short-form video using Canva & CapCut
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Community engagement and audience interaction strategies
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Development of content calendars aligned with campaign objectives
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Brand voice and visual consistency across platforms
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Use of trends, sounds and platform behaviour to maximise reach and engagement
Digital.
I have experience across a range of industry-standard tools and platforms used to develop, implement and optimise marketing strategies across digital and web channels.
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Design & Creative: Canva (Advanced), Adobe Photoshop, Adobe Illustrator
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Video & Content: CapCut (short-form video editing for TikTok & Reels)
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Social & Scheduling: Hootsuite, Sprout Social, Meta Business Suite & Ads Manager
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Web & CMS: Wix (Advanced), WordPress (Standard)
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Analytics & SEO: Google Analytics, Google Ads, Google Search Console (basic)
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Email Marketing & CRM: Mailchimp, HubSpot, Brevo