MILLY MCDONAGH
Background
A marketing & communications graduate with a strong interest in developiung & executing digital strategy, brand development and campaign execution. With experience creating integrated campaigns across social, web and email, I combine creative direction with research and performance insights to deliver work that is both engaging and results-driven. I’m particularly drawn to projects that require both strategic thinking and hands-on execution.
Education
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Cert IV in Marketing & Communications at North Metropolitan TAFE
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CHCSS00113 Crisis Support Skill Set, LIFELINE WA
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Certificate of Music Production Ableton Live, LabSix
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WACE Certificate, Perth College
Programs
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Design & Creative: Canva (Advanced), Adobe Photoshop & Illustrator
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Video & Content: CapCut (short-form video editing for TikTok & Reels)
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Social & Scheduling: Hootsuite, Sprout Social, Meta Business Suite & Manager
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Web & CMS: Wix (Advanced), WordPress (Standard)
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Analytics & SEO: Google Analytics, GoogleAds, Google Search Console (basic)
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Email Marketing & CRM: Mailchimp, HubSpot, Brevo
Additional
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5 years of professional experience in the medical sector, working within a specialist oncology practice and alongside a leading WA hospital. Managed day-to-day operations in a specialist oncology practice, coordinating appointments, patient communications, and confidential records with high accuracy and professionalism.
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Supported business and administrative functions including billing (Medicare, private, DVA) and BAS reporting, ensuring smooth clinic workflows in a fast-paced environment. Assisted clinician with medicolegal reporting and elements of case managemnet including liasing with legal teams and billing.
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Led a large-scale digital archiving project, improving efficiency and compliance throughout the practice in keeping with best practice guidleines.
Adaptable & Agile - I have a high capacity to respond quickly to changing stragegy, trends and consumer behaviour.
I value working with team members to overcome challenges, pivot when required and incorporate new technology. I practice working with both momentum and reflection, moving forward and engaging in deliberate reflection on campaign performance to see where improvements can be made.
Collaborative - I enjoy engaging & creating within a team enviornment and with the input of the clientele.
Understanding their work, products, values and team is a vital component to my work ethos - through understanding their expertise, I can utilise mine to create brand & marketing materials that speak directly to their consumer and embody the essence of their business.
Unconventional - I enjoy finding a marketing approach that is unusual & invites the consumer to reflect. I am passionate about the developments in technology including AI and social platforms.
I enjoy learning about consumer psychology from journal articles, particularly the neurocognitive research that has been conducted on the role of eye tracking in visual attention & perception in advertising.
These insights will be the 'point of difference' in my work', I enjoy learnign about the developments in our field.
Communication - Empathetic, clear & respectful, whether thats to the team, when engaging with the client or with the local barista.
I enjoy learning more about new industries & products, listening to the clients and the consumers is vital. The feeling of "being heard" is paramount.
From my volunteer work with Lifeline, you are taught the importance of truly listening and communicating with respect & intention. To me this translates across my work - ensuring your team members, your clients and their consumers feel heard and understood is crucial to maintaining a positive connection, even amongst times and scenarios where there is discomfort; a plan needs to be changed, differing views etc. I value working together to achieve the optimal outcomes for every member of the team and clients.